ABOUT US

Our vision was to reimagine the centuries old planter. The idea was simple, yet the task was complex. Bound together with a passion for natural material, plants, and ecological products – we combined our knowledge and experience to create a user-friendly product and an optimal solution for plants to thrive indoors.

Story of HydroPlanter

Time escapes us in the fast paced world of today. We often focus on the end result and not the process… eager to taste the fruits of life while missing out on the joy of the journey itself.

Our initial obstacle was the development process of the product. We needed to slow down the pace of working in order to see and focus on details that needed to be worked, re-worked, re-designed,  tested, and iterated. Once we came to a working solution we moved to the next challenge which involved the plants. Here we needed to slow down even more and enter the time-scale of plants, waiting days and sometimes weeks to see if it grows, how it will grow, what grows, what doesn’t, and why. Bringing us back to the drawing board time and again.

There is a sense of patience that develops when you enter the time-scale of plants. There is beauty that we came to see in every process of the plants’ life. At first, to us they looked stuck in time, immobile. But photographing them this past year, every couple of minutes, revealed the magic of the natural process that plants go through. They’re constantly in motion; dancing.

The HydroPlanter has a very visible timeline as you can see the process of plant growth on the surface – from seeds sprouting to roots grasping and growing looking for water, leaves extending towards the light, and flowers blooming.

The process itself is the reward. We hope you will enjoy every moment of growing your HydroPlanter.

has a very visible timeline as you can see the process of plant growth on the surface – from seeds sprouting to roots grasping and growing looking for water, leaves extending towards the light, and flowers blooming.

The process itself is the reward. We hope you will enjoy every moment of growing your HydroPlanter.

PLANTING TREES

In 2019 we decided to work with Carbon Neutral to plant a native tree for every order. Why plant trees? We view mass deforestation and the rapid decline in biodiversity as one of the most worrying trends today. And with governments and corporations unlikely to change their consumption of fossil fuels in their blind pursuit of economic development and profits, it is up to us as people to take measures to protect our planet. And the most effective way is to plant trees.

Over its lifetime, one tree can absorb and store over a tonne of carbon, in addition to providing food, home and shelter for birds and mammals. And thanks to our partnership with Carbon Neutral, planting a tree is as easy as making an order on our site.

“The best time to plant a tree was 20 years ago. The second best time is now.”

Carbon Neutral specialises in planting trees in biodiversity “hotspots”. Their trees not only sequester carbon in these regions, but also reduce soil salinity, combat erosion, enhance biodiversity and restore habitat for native animals. Learn more about their Yarra Yarra project below:

We also view planting trees as our Karmic duty – it is our way of giving back to Mother Earth for her boundless generosity.